Hasin
Iranian heritage, expressed through a contemporary visual identity.
Visual identity · Hospitality
01 / HASIN
The challenge
Hasin needed an identity that brought modernity and Iranian tradition together. The aim was to give the hotel a contemporary presence while keeping a visible connection to its cultural roots.
02 / HASIN
The design idea
I used Bannai Kufic lettering as the starting point. Its geometric structure offered a way to bring traditional Iranian letterforms into a modern visual language.
03 / HASIN
In application
The identity carries that relationship into the hotel’s visual materials, including signage and posters. The same graphic language connects the brand across different scales and settings.
