Multicafe
A cold brew range that starts a game as well as a conversation.
Packaging · Interactive experience
01 / MULTICAFE
Launching a new format
Multicafe was extending its range with canned cold brew for the first time. The packaging needed to attract attention and connect with a younger audience of coffee drinkers.
02 / MULTICAFE
A familiar café ritual
Mafia is a popular game in cafés and among coffee lovers. I drew on that shared interest to create four packaging designs with an atmosphere inspired by Mafia.
03 / MULTICAFE
Beyond the can
I also designed a version of the game accessed through a QR code on the packaging. Friends could play without physical cards. The intention was to make playing easier, reduce the need for printed cards and give people a reason to remember the brand after finishing the drink.
